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Following a celebrated debut in 1961, the BMW New Class sedans entered full production in the fall of 1962. Its sophomore edition, the 1963 BMW 1500, was essentially a faithful continuation of the popular and profitably selling 1962 model. A lean engine, a refined performance, its tight power output, and an accommodating interior kept the sporty sedan commercially popular well past its 1961 introduction to the public. The 1.5-liter engine yielded a respectable 80 horsepower and provided drivers with a steady feel even at higher speeds, which coupled nicely with the 1963 BMW 1500s spacious cabin and comfortable feel.
Evidence of the New Classs success came into full relief in 1963 when BMW went from a place of sales equilibrium to one of tremendous sales growth. The 1500 series, which was the pilot program of the New Class, led to increased revenues of nearly 50% in a little over a years time. Markets provide the only reliable real world indicators of public demand, and in 1963 the market had responded favorably. Whatever its minor flaws (and there were only a few), the 1963 BMW 1500 helped to further BMWs upward trajectory from the sales doldrums it had inhabited throughout the 1950s. And while BMW is no longer dependent on the 1500 to reverse its sales numbers, you can still do right by the famous brand in purchasing that vintage model.
Looking to purchase a classic BMW?
Buying a 1963 BMW 1500 is as easy as reaching out to the Beverly Hills Car Club and discussing your purchase options. The professionals at Beverly Hills Car Club are classic car experts to their very core and will happily help you navigate through the research and pricing phase of your BMW 1500 selection process. Take the right step in trusting your classic car search to a dealer with considerable credibility. That dealer is the Beverly Hills Car Club, regardless of where you are in the finding of your BMW 1500.
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