After regaining their financial foothold through the success of the 700, BMW found itself in an odd predicament. Their product lineup consisted of massive, hand-crafted, prohibitively expensive, V8-powered luxury driving dream machines on one end, and tiny, economical, efficient, motorcycle-engine powered micro-saloons on the other, with no middle ground anywhere for those who werent filthy rich, but didnt want to be seen driving anything that would remind them of the sweeping shortages of fuel and resources that accompanied the post-war economy. The company saw that it was losing money, and being keenly aware of any threat to its newfound financial standing, decided upon the Neue Klasse, or New Class as the solution. The New Class of cars was comprised by a range of visually similar models of mid-size sedans and coupes, differentiated by improvements to internals as well as the 4-cylinder engine that carried the cars on such a successful journey that BMW was able to pay dividends to its shareholders for the first time in roughly twenty years!
Looking to purchase a classic BMW?
BMWs New Class of automobiles comprises a large range of models, including the 1500, 1600, 1800, and the 2000s, as well as their respective sub-ranges such as the 1600-2 and the 2002. The New Class is the first series of cars to feature some of what are now BMW hallmarks today, such as the Hofmeister Kink and double-kidney grill. Some of these are quite a bit more rare than others, and as such, the value can vary drastically. For more information, such as specific model information and guidance as to how to valuate New Class series cars, the Beverly Hills Car Club team has the experience and a wealth of research to draw on to answer any question you may have. If youre interested in buying, the Beverly Hills Car Club showroom could be the best place to start! It has a well-established reputation for fair deals and thorough valuations of all the classics. Give them a call for details!