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Car Tales: A Horse With An Iconic Name, Ferrari 308GTSi

‘According to a British research firm, Brand Finance, in 2013 Ferrari was the world’s #1 recognized brand name. Admittedly that was ten years ago, but I don’t imagine the status of Ferrari has slipped one iota, so endlessly enduring is the Ferrari flying horse.
1982 Ferrari 308 GTSi for sale
‘Despite assorted efforts to rather consciously bring Ferrari into the modern era, this has always seemed essentially an erroneous task. For Ferrari is timeless: of the past, the present, and the future.

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‘It is the subtlety of its steps forward that always are intriguing. Take the Ferrari 308 GTB, for example, one of the great designs from Leonardo Fioravanti at Pininfarina.
1982 Ferrari 308 GTSi side view
‘And let’s not forget that the Ferrari 308 GTB was cemented into popular culture when it became the principal drive in the extremely successful TV series Magnum PI, which ran from 1980 to 1988, Tom Selleck playing private investigator Thomas Magnum, the show based on the island of Oahu. Magnum PI was the number 3 US TV show during the 1982-3 season
‘Fuel injection was adopted on the 308 GTS in late 1980 concurrently with the 308 GTB model, and the model became the 308 GTSi, the ‘i’ suffix in the model designation referring to the fitment of fuel injection.
‘Visually the new model was almost identical to the outgoing one, although the casting pattern of the five spoke alloy wheels changed slightly due to the fitment of Michelin TRX radial tires. The spider version of the 308 GTBi shared both its line and engine. The fuel injection system gave both models much smoother power delivery.

1982 Ferrari 308 GTSi rear view
‘The main European market 308 GTSi models had a tubular chassis with factory type reference F 106 BS 100. Disc brakes, with independent suspension via wishbones, coil springs, and hydraulic shock absorbers, were provided all round, with front and rear anti roll bars. All models were numbered in the Ferrari odd number road car chassis sequence, with both right and left hand drive available. Production ran from 1980 through to the beginning of 1983, during which time 1749 examples were produced in the chassis number range 31309 to 43079. With a 2926.90 cc engine, the 308 GTSi could hit a shade below 150 mph.
‘And right now we have one at Beverly Hills Car Club, a low mileage 1982 Ferrari 308 GTSi featured with only 19,586 miles on the odometer and finished in its factory color Argento combined with a black interior. Equipped with a 5-speed manual transmission, V8 engine, four-wheel disc brakes, air conditioning, power windows, quad exhaust outlets, black convertible top, gated shifter, retractable headlights, quarter-window louvers, Veglia gauges, side air intakes, three-spoke steering wheel, driver-side mirror, analog clock, Blaupunkt radio, five-spoke alloy wheels with Ferrari branded center caps, Michelin tires, jack, tool roll, and a full-size spare tire.
1982 Ferrari 308 GTSi interior
‘In addition to the equipment, this car also comes with the owner’s manual booklet, manufacturer’s literature and service receipt copies. This is a timeless and extremely desirable Italian sports car that is mechanically sound.

‘As so often with Ferrari it was the look of all formats of the 308 that was part of its eternal appeal. Of course this was due to Leonardo Fioravanti, the Italian automobile designer and later CEO of Fioravanti Srl. Aside from that of the iconic Enzo Ferrari, Leonardo Fioravanti is the main name to know in connection with the Italian world brand champion.

‘Fioravanti had studied mechanical engineering at Milan’s Politecnico, specializing in aerodynamics and car body design.
‘In 1964, at the age of 26, he joined Pininfarina as a stylist, remaining with the company for the next 24 years.
1982 Ferrari 308 GTSi engine
‘And for 18 of those years Leonardo Fioravanti was Managing Director and General Manager of Pininfarina Studi e Ricerche, the company’s research arm. Fioravanti not only designed many of Ferrari’s most iconic models, but also introduced new aesthetics that redefined the brand several times over.
‘In 1989 Leonardo Fioravanti joined Fiat as Director of Design. But after two years he became part of Fioravanti Srl. This evolved from an architecture studio to an all-embracing design studio, with Fioravanti’s two sons, architect Matteo and attorney Luca working with him. At Fioravanti Srl the former Ferrari designer developed a number of prototype and concept cars.In 2012 he was appointed by BAIC Group, the Chinese company, as a design consultant.

‘In 2017 Octane magazine honored Leonardo Fioravanti with the International Historic Motor Award and Lifetime Achievement Award.
-Alex Manos, Owner
Ferrari 308 GTSi buyer Alex Manos

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