‘Yet this extraordinary car was not an immediate success. What is really surprising is that initially these now archetypal, stunningly beautiful automobiles, first introduced in 1953 and named after a small, highly maneuverable warship, sold slowly. It took a while before the Chevrolet Corvette took off commercially. Although the first 300 built in 1953 were only available in Polo White, this was augmented by 1954 by Pennant Blue, Sportsman Red and Black. (All exterior color choices – except for the Pennant Blue, which came with tan – came with red interiors, the color of feisty Mars) Even with this greater visual variety the 3,640 that were built in 1954 did not take off at the speed of the Corvette itself: nearly a third were not sold by the end of the year.