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Car Tales: Roaring Success, Rolls-Royce Phantom

A stunning regal masterwork from the Roaring Twenties, a wild age of supreme elegance, the Phantom was Rolls-Royce’s replacement for the original Silver Ghost. Launched in 1906, the Silver Ghost was the origin of Rolls-Royce’s claim of making the ‘best car in the world’ – a phrase coined not by the company itself, but by the prestigious publication Autocar in 1907.

1929 Rolls-Royce Phantom P1

A stunning regal masterwork from the Roaring Twenties, a wild age of supreme elegance, the Rolls-Royce Phantom was Rolls-Royce’s replacement for the original Rolls-Royce Silver Ghost. Launched as early as 1906, the Silver Ghost was the origin of Rolls-Royce’s claim of making the ‘best car in the world’ – a phrase coined not by the company itself, but by the prestigious publication Autocar in 1907.

The name Phantom was a nod to the previous Silver Ghost, remarking on the vehicles ‘extraordinary stealth’ and quietness in comparison to other vehicles offered at the time.

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Introduced in 1925, the Rolls-Royce Phantom had a larger engine than the Silver Ghost and used pushrod-operated overhead valves instead of the Silver Ghost’s side valves. Moreover, its maximum speed was just over 100 mph.

1929 Rolls-Royce Phantom P1 side view

The Phantom was built in Derby, England, and also Springfield, Massachusetts, in the United States.

There were several differences in specification between the English & American Phantoms, including wheelbases and transmissions.

Both versions were specified with the same standard 1431⁄2 inches (3,645 mm) wheelbase; the long-wheelbase U.S. model was 1461⁄2 inches (3,721 mm) and the UK 1501⁄2 inches (3,823 mm); US models were equipped with a center change 3-speed transmission and UK a 4-speed.

The designation Phantom I was never used by Rolls-Royce; it is a construct of enthusiasts applied to help distinguish it from other generations with the same model name.

As we at Beverly Hills Car Club are enthusiasts – to say the least – we indeed may refer to the magnificent motoring machine we presently have for sale as a 1929 Rolls-Royce Phantom P1 Left-Hand-Drive Limousine, a masterpiece of automotive elegance and a symbol of the opulence of a bygone era. This particular Phantom P1 is finished in a striking two-tone color scheme of burgundy and black, a combination that exudes sophistication and timeless style.

1929 Rolls-Royce Phantom P1 rear view

The exterior is complemented by color-matched wire wheels, which add a touch of harmony to the vehicle’s overall aesthetic. The iconic Rolls-Royce grille, adorned with the Spirit of Ecstasy, graces the front fascia, adding a touch of grandeur and prestige. Chrome bumpers and meticulously crafted details further enhance its regal presence, making it a true standout on the road.

Under the hood lies a robust straight-six engine, paired with a 3-speed manual transmission, a clear signal of its Springfield provenance, offering a driving experience that is both engaging and smooth. The vehicle is equipped with drum brakes all around, ensuring reliable stopping power, while the single exhaust outlet provides a subtle yet distinctive note. The slanting windshield not only adds to the vehicle’s aerodynamic profile but also enhances its classic appeal.

1929 Rolls-Royce Phantom P1 interior

Step inside, and you’ll be greeted by a luxurious black interior, adorned with exquisite wood trim that speaks of the vehicle’s heritage and attention to detail. The interior features a luxurious glass partition, providing privacy and comfort for rear passengers. Convenience features abound, including bench seating, rear jump seats, a rear dome light, and fender-mounted side mirrors. The 4-spoke steering wheel, analog clock, and glove box add to the vehicle’s charm and functionality.

The rear-mounted luggage trunk offers ample storage space, making this limousine not only a symbol of luxury but also a practical choice for those who appreciate the finer things in life. Michelin tires and 21-inch wire wheels ensure a smooth and comfortable ride, while the full-size spare tires mounted on the fenders provide peace of mind.

This Phantom P1 is not just a static piece of history; it is a running and driving Rolls-Royce, offering a glimpse into the past with every turn of the wheel. However, it is important to note that while the car is operational, it will require additional work to be fully road-ready. This presents a unique opportunity for the discerning collector or enthusiast to restore and preserve a piece of automotive heritage, ensuring that this magnificent vehicle continues to captivate and inspire for generations to come.

Between 1906-1914 Rolls-Royce had become a successful export from England to the US. At the end of the Great War in 1918, and partially to avoid paying customs tariffs, Henry Royce, whose partner had died in a plane crash eight years previously, sorted out an appropriate location to built a manufacturing plant in America. He set up shop in Springfield, Massachusetts, taking over a factory that was formerly the American Wire Wheel Company.

1929 Rolls-Royce Phantom P1 engine

Not only was Springfield equidistant between New York and Boston, the two largest Rolls-Royce markets, the region was filled with skilled machinists and metal workers who had learned their trade in the area’s armories and factories.

In early 1921 the factory produced its first Rolls Royce ‘Silver Ghost’ chassis.  The company stated firmly from the very start that the output of the Springfield factory was to be the equal of that of its Derby, England production plant.  The first 25 rolling chassis were identical to those produced in England, in large part because they were constructed of parts manufactured and shipped from the Derby factory.  But as time went on, more and more of the content of the American-made Rolls Royces came from American sources.

With the booming American economy of the 1920s, the Springfield plant was producing 12 automobiles a week, and the public was clamoring for more.  The new Phantoms were now commanding $20,000 apiece.

But at the end of the decade came the Wall Street crash. Suddenly the demand for these fabulously expensive cars evaporated almost completely.

1931 saw the closure of the Springfield Rolls-Royce plant.

-Alex Manos, Owner

Rolls Royce Classic buyer Alex Manos

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